The Briefcase

EDITOR'S PICK

SHARED BY: Otty

Top 10 Marketing Bullshit

The 10 topics/concepts/models/ideas that, according to Mark Ritson, have done the most harm to marketing (and often communication).

VideoGuide
youtu.be
EDITOR'S PICK

SHARED BY: Otty

2026 Trend Reports Archive

A compilation of marketing and industry trend reports for 2026. There are hundreds of reports published by research, consulting and industry companies. This link may explode periodically, it is useful to download the reports before they explode. :)

InspirationTrendsDataInsightResearch
drive.google.com
EDITOR'S PICK

SHARED BY: Otty

The Decision Lab - Biases Index

The most comprehensive compilation of cognitive biases that influence human (and, consequently, consumer) behavior and decision-making processes. The content includes detailed articles and examples explaining each of these biases—which are frequently used in advertising without people even realizing it.

InsightInspiration
thedecisionlab.com

SHARED BY: Anonymous

Little Black Book

LBB is both a publication that covers industry news and a creative archive that compiles the work of agencies from around the world. Because it curates high-quality global campaigns rather than simply presenting a "mishmash of everything," it is an invaluable resource for finding exceptional creative work.

InspirationNewsAd LibraryAward Library
lbbonline.com

SHARED BY: Otty

Pikkovia

Pikkovia is an "icon library" with a focus on 3D models. You can find a 3D icon for just about anything you can think of and they can be downloaded as both PNG files and 3D model files.

InspirationTool
pikkovia.com

SHARED BY: Otty

Information Is Beautiful

A platform that transforms complex data and global statistics into easy-to-understand infographics. You can find data on various topics such as popular culture, technology, science, and human behavior.

DataTrendsInspirationInsight
informationisbeautiful.net

SHARED BY: Otty

Our World in Data

A University of Oxford project that collects global data on social issues and keeps it constantly updated.

DataResearchInsight
ourworldindata.org

SHARED BY: Otty

Meta Ad Library

Meta's public ad library, where all Instagram and Facebook ads (any content that has media investment behind it) can be searched for and reviewed. Perfect for checking what your competition is doing beyond their feed.

InspirationToolAd Library
facebook.com

SHARED BY: Otty

The Noun Project

Free icon library. Compared to alternatives like Flaticon, it offers more complex designs, but the icons are not editable. You need to download them in black and edit them on the presentation (via a tool like Photoshop, Powerpoint, Canva).

Tool
thenounproject.com
No one has ever become poor by giving. — Anne Frank

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HOW IT WORKS

01Submit a URL and a short description
02We review and curate it
03It gets published to The Briefcase

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